A collision repair website for six shops in four states
Buller Automotive runs ABRA and CARSTAR shops in North Dakota, Minnesota, Montana and Tennessee. I rebuilt bullerautomotive.com on my platform, kept every page and every word, and built it around three taps on a phone: call, book an estimate or find the nearest shop.
- Trade
- Collision, glass and body repair
- Shops
- Bismarck, Mandan, Minot ND · Moorhead MN · Billings MT · Clarksville TN
- Live since
- Nov 1, 2026
- Pages
- Every page kept, every old link still works
- Booking
- Pick a shop, book through CarWise, the shops’ existing tool
On a phone: WordPress and rebuilt
Many drivers look up a body shop on their phone. Here is the first screen of the WordPress version and of the rebuilt site, on one phone.
- WordPress
- A photo collage, the headline and the three brand logos.
- Rebuilt
- The six towns named at the top, “Schedule an estimate or repairs” on the first screen, and Call, Schedule and Find a Shop fixed to the bottom of every page.
What I built
A page for every shop
Six shop pages with their own phone, hours and certifications, like Tesla and Rivian at Bismarck. The Bismarck line can transfer a call to any shop.
Booking the shops already use
Every “Schedule” button asks which shop, then opens that shop’s CarWise booking, so estimates and repairs land where the team already works. Free walk-in estimates and loaner cars are spelled out.
Every page rebuilt
Each page redone on my platform, with its words and reviews carried over. All 34 old addresses open the rebuilt page or redirect to the right one, so links in Google keep working.
Set up for Google and AI search
Every page has its own title, a description written for searchers and a canonical address. Shop, service, FAQ and news pages carry structured data, so Google and AI search tools can read each shop’s address, hours and services. The pages are plain HTML that AI tools read in full, and AI crawlers are welcome.
Hosted and watched
Served from Cloudflare over HTTPS with security headers, and checked for downtime every 5 minutes.
Measured
100
Google mobile speed score, home page
Google PageSpeed Insights, Nov 5, 2026
483kB
Home page weight on a phone
Same test, Nov 5, 2026
0
Plugins to update
Down from 9 on the WordPress version
Lab tests on the rebuilt site, not real visitors’ load times.
Run a collision shop?
I build the same for independent collision shops and franchises.