A collision repair website for ABRA Auto Body in Moorhead, MN
ABRA Auto Body Moorhead is independently owned by Buller Automotive. I rebuilt abraautomn.com on my platform, kept every page and every word, and built it around two taps on a phone: call the shop or book an estimate.
- Trade
- Collision, glass and dent repair
- Shop
- Moorhead, MN
- Live since
- Oct 15, 2026
- Pages
- Every page kept, every old link still works
- Booking
- Estimates and repairs through CarWise, the shop’s existing tool
On a phone: WordPress and rebuilt
Many drivers look up a body shop on their phone. Here is the first screen of the WordPress version and of the rebuilt site, on one phone.
- WordPress
- A full-screen photo with the headline “Minnesota’s Auto Body Experts” and buttons for an estimate and an appointment.
- Rebuilt
- Moorhead named in the headline, Schedule and Call the shop side by side, and a Call and Schedule bar fixed to the bottom of every page.
What I built
A shop page that answers the first questions
The Moorhead page has the address, phone and hours, and shows I-CAR Gold Class with a link to verify it in I-CAR’s own directory.
Booking the shop already uses
Every “Schedule” button opens the shop’s CarWise booking. Free, no-obligation estimates, walk-ins, loaner cars and the ABRA Limited Nationwide Warranty are spelled out.
Every page rebuilt
Each page redone on my platform, with its words carried over. Old addresses open the rebuilt page or redirect to the right one, so links in Google keep working.
Set up for Google and AI search
Every page has its own title, a description written for searchers and a canonical address. The shop and each service carry structured data, so Google and AI search tools can read the address, hours and services. The pages are plain HTML that AI tools read in full, and AI crawlers are welcome.
Hosted and watched
Served from Cloudflare over HTTPS with security headers, and checked for downtime every 5 minutes.
Measured
100
Google mobile speed score, home page
Google PageSpeed Insights, Nov 5, 2026
278kB
Home page weight on a phone
Same test, Nov 5, 2026
0
Plugins to update
Down from 6 on the WordPress version
Lab tests on the rebuilt site, not real visitors’ load times.
Run a collision shop?
I build the same for independent collision shops and franchises.